Overview
Robert Half undertook a global brand refresh to modernize its identity and unify multiple specialized divisions under a single, cohesive brand. The goal was to create a scalable system that reflected the company’s full range of talent and consulting services while improving consistency across all touchpoints.
The Challenge
The brand existed as a collection of legacy sub-brands with inconsistent visual systems and fragmented user experiences across marketing, digital, and product. The challenge was to create a unified identity that could scale globally, support multiple business lines, and translate seamlessly across both digital and physical environments.
Approach
I led the initial “training wheels” phase of the refresh, managing two designers to unify multiple business units under a cohesive visual system. This foundational work established consistency across early touchpoints and set the stage for the full brand transformation.
After completing this phase, I joined the global brand team to help evolve and execute the full identity rollout. My work included refining the logo and monogram for digital clarity, expanding the color palette and typography system, and introducing new visual elements like the squircle and a more modern, tech-forward design language. I partnered closely with UX and UI teams to translate the brand into web and product experiences, ensuring alignment across marketing, product, and customer-facing platforms.
Outcome
The result was a fully unified global brand system adopted across 300-plus offices and multiple business units. The refresh reduced brand confusion, improved consistency across all touchpoints, and accelerated production timelines, enabling faster and more cohesive go-to-market execution. It repositioned Robert Half as a modern, integrated talent solutions brand.
