For the launch of The Incredibles 2 collection, JanSport executed a dynamic, data-driven marketing campaign that delivered outstanding results. Combining product marketing with strategic search, display, and affiliate efforts, the campaign optimized reach through targeted remarketing, programmatic advertising, and engaging social media promotions. Hangtags featuring bold, eyecatching designs reinforced brand storytelling in retail spaces, while social media buzz drove online engagement. The results exceeded brand awareness and revenue targets, significantly increasing site traffic and overall sales, setting a new benchmark for successfully introducing themed collections through cross-channel marketing.
