The JanSport Heritage Series celebrates the brand’s roots, and the creative team was responsible for bringing that legacy to life through thoughtful visual storytelling and design. From concept to execution, the team art directed all supporting marketing materials—including hangtags, web content, point-of-sale displays, and the product catalog—ensuring every element reflected the collection’s retro authenticity and timeless durability. Inspired by the original packs and the founders’ vision, the creative team developed a cohesive visual language that honored the past while staying relevant for today’s adventurers, capturing the spirit and soul of the Heritage Series across every touchpoint.
