For the launch of its Disney-themed collection, JanSport introduced a nostalgic and playful campaign celebrating the brand’s collaboration with classic characters like Mickey Mouse, Minnie, Donald Duck, Daisy, Goofy, and Pluto. The campaign began with a teaser phase to spark anticipation, followed by a robust rollout across email, digital brochures, and on-site content. Strategic cross-channel efforts—including search, affiliate, and social media promotions—amplified the campaign’s reach and resonance. The collection drove exceptional performance, generating triple-digit affiliate sales growth and a substantial lift in site revenue, reinforcing the power of iconic partnerships and cohesive storytelling.
