{"id":287,"date":"2025-06-16T08:30:50","date_gmt":"2025-06-16T08:30:50","guid":{"rendered":"https:\/\/juliaholenstein.com\/?post_type=service&#038;p=287"},"modified":"2026-04-11T21:21:08","modified_gmt":"2026-04-11T21:21:08","slug":"robert-half-salary-guide-campaign","status":"publish","type":"service","link":"https:\/\/juliaholenstein.com\/?service=robert-half-salary-guide-campaign","title":{"rendered":"Robert Half Salary Guide Campaign"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/juliaholenstein.com\/wp-content\/uploads\/2025\/06\/GD-usa.webp\" alt=\"\" width=\"201\" height=\"251\" class=\"alignnone size-full wp-image-492\" \/><strong>Approach<\/strong><\/p>\n<p>I led the creative direction from concept through execution, translating the Salary Guide into a digital-first ecosystem. The approach focused on clarity, accessibility, and modular design, allowing content to scale across multiple formats and channels.<\/p>\n<p>I worked closely with cross-functional partners across marketing, content, and UX to bring the experience to life, ensuring consistency across landing pages, social assets, email campaigns, and supporting marketing materials. The system was designed to make complex data easy to navigate while maintaining a strong visual identity aligned with the broader brand.<\/p>\n<p>Outcome<\/p>\n<p>The 2021 Salary Guide successfully reached millions of professionals and drove a significant increase in engagement with Robert Half\u2019s thought leadership content. The shift to digital not only expanded accessibility but also established a new foundation for future Salary Guide releases, transitioning the initiative from a static publication into an ongoing, scalable digital experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Approach I led the creative direction from concept through execution, translating the Salary Guide into a digital-first ecosystem. The approach focused on clarity, accessibility, and modular design, allowing content to scale across multiple formats and channels. I worked closely with cross-functional partners across marketing, content, and UX to bring the experience to life, ensuring consistency &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/juliaholenstein.com\/?service=robert-half-salary-guide-campaign\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Robert Half Salary Guide Campaign&#8221;<\/span><\/a><\/p>\n","protected":false},"featured_media":507,"template":"","class_list":["post-287","service","type-service","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/juliaholenstein.com\/index.php?rest_route=\/wp\/v2\/service\/287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliaholenstein.com\/index.php?rest_route=\/wp\/v2\/service"}],"about":[{"href":"https:\/\/juliaholenstein.com\/index.php?rest_route=\/wp\/v2\/types\/service"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliaholenstein.com\/index.php?rest_route=\/wp\/v2\/media\/507"}],"wp:attachment":[{"href":"https:\/\/juliaholenstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}