Overview
Robert Half and Protiviti partnered to launch a global Women’s History Month campaign celebrating employee stories and contributions across the organization. The goal was to create a visually engaging campaign that elevated women’s voices while driving meaningful internal engagement.
The Challenge
The campaign needed to unify two distinct brand systems, Robert Half and Protiviti, each with its own visual guidelines, into one cohesive experience. At the same time, the work had to feel authentic and people-first, translating employee stories into visuals that could scale across hundreds of touchpoints without losing impact.
Approach
I concepted and art directed the campaign, developing a visual direction that balanced both brands through thoughtful use of typography, color, and layout. The creative focused on bold, engaging storytelling that highlighted employee voices while maintaining consistency across all channels.
I partnered closely with HR and the internal women’s group, GWEN, to ensure the work felt authentic and representative. The system was designed to scale across social, digital, and email, creating a cohesive presence across every touchpoint.
Outcome
The campaign drove strong employee engagement and successfully translated DEI storytelling into a scalable, visually impactful system. The work was recognized with a GDUSA International Design Award for excellence in visual storytelling and campaign execution.
